Interesting New York Times article here about a rookie therapist who sought branding experts’ help in building her private practice. It seems the key to success is to choose a hyper-specific niche, tweet banalities, study pop culture, make borderline-inappropriate self-disclosures, be available 24/7, treat clients via text message, reassure them they don’t need to make changes and downplay the fact you’re a therapist.
On that note, I’m going back to bed.
@ 2012 Jonathan Miller All Rights Reserved
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